How to Write Copy that Sells

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Lectures

Micro Course

      Chapter 1 – Copywriting vs Journalism
      Chapter 2 – The Role of Copywriting on your Website
      Chapter 3 – How to Write Effectively: The Basics
      Chapter 4 – Understanding Your Business and Audience
      Chapter 5 – Finding The Reason Why
      Chapter 6 – 5 Questions to Discover Great Copy
      Chapter 7 – How to Sell Without Being Salesy
      Chapter 8 – Elements of Copy that Sells
      Chapter 9 – Injecting Emotion
      Chapter 10 – Writing Headlines that Drive the Right Reader
      Chapter 11 – How to Change a Potential Customer’s Mind
      Chapter 12 – 3 Psychological Tricks that Drive Conversions
      Chapter 13 – The Rule of Threes