Facebook Marketing

361 students enrolled
Matthew Setter
Technical Content Strategist | PHP & Zend Framework Specialist | Author of Zend Framework 2 for Beginners | ZCE5



      An interface overview
      Introduction to facebook marketing
      Understanding facebook's lingo
      What is a facebook page


      Developing a content marketing strategy
      Targeting the right customers
      Creating a facebook business page
      Customising a facebook page
      Adding administrators to your facebook business page
      Integrating facebook with your website
      Creating custom facebook tabs with html
      E-commerce applications for your facebook business page
      Building a community
      Using facebook insights to track progress


      Posting effective photos and text updates
      Posting as a business page versus posting as a profile
      Understanding facebook promotions
      Understanding facebook adverts for increasing page likes
      Understanding boost posts, promoted posts
      Understanding facebook page promotions
      Using qr codes to promote your facebook business page
      Cross-promotions with other pages
      Learning from successful businesses
      Where to go from here