Why Use Retargeting (Ads to Get Your Visitors to Come Back) In Your Online Business
With the greatest amount of business and work completed in the online world today, there is nothing better than the use of retargeting to draw returning customers back to your responsive website.
Whether you’re selling products or services, you will always have the ability to reach out to your past and present customers. They know you have what they need, and they would want to come back to make another purchase.
There are many advantages of retargeting; it can really do a lot for your business years down the road. With an audience available to retarget, there is much to say, especially in the fact that you are no longer at the very first starting point in business.
Let’s take a look at all of the benefits gained from retargeting your previous and existing customers.
You have a list of leads already
In retargeting, there is an absolute key benefit — you already have the contact information of your customers.
Whether they have signed up for a newsletter or group, answered a question for regular contact, or purchased your product or service, they have already given you the right to contact them.
The email list is therefore already segmented into those who trust your company for its purpose and abilities.
These contacts are willing to hear about anything you have to offer, as well as any upcoming deals or products and services that will be available in the future.
You can easily segment your contacts
If you have heard of the importance of segmenting email marketing sent out to leads, there is a much easier way to segment these contacts based on how they have worked with you in the past.
There is a lot of information you can get from your website about your past and present customers.
From the product or service they have purchased to the number of purchases they have made as well as some geographic and demographic details, there are indeed a lot of things you will know based on your customers’ behaviors on your site.
There are also other leads who have completed simple tasks such as subscribing to your newsletter, joining groups, or attending webinars and other online events, where they have approved all content which you will email to them.
The context of the emails and other materials included in those messages are then easily segmented by their previous relationship with your company.
Take a look at some of the many different segmented groups that can help define the content and context of each and every message sent to existing customers:
- Product or service purchased
- State or region of the country
- Number of purchases made
- Company-hosted events attended (e.g., webinars, conferences, etc.)
- Downloads made from previous marketing (e.g., ebooks, blogs, articles)
- Date of first purchase
- Inbound or outbound lead
- Subscriber to newsletter or online group
- Previous behavior on the website (products viewed and purchased)
Your customers would become evangelists themselves
If you’ve had a satisfactory transaction, your customers will start talking about your business even without being asked. The happy word will be passed around to their friends and family, so it will no longer be needed for your marketing and sales teams to cold call them.
While, of course, there is still a certain amount of collection of leads that needs to be made, the availability of your existing customers and the use of your website will fall into the updated positive value of the inbound methodology.
There are just so many benefits that can be had from your responsive website that can be used for the growth and development of your business.
You can track so much with many different retargeting practices.
While there are more consumers to receive retargeting ads and content that just those who have made purchases, so much online behavior can be monitored to help determine which ads will be sent, which informative links and invitations to give out, as well as a great deal of additional marketing content. With retargeting, your business is indeed expected to grow.