The most recent statistics show that almost two billion people now have a Facebook account, and of this number, 1.28 billion people use it every single day.
What does it mean for you as a small business owner?
Simple: you have to be on Facebook. Millions of entrepreneurs worldwide use Facebook promotion for their businesses, and it’s no wonder given the huge potential for getting business.
Facebook gives you the option of paying for adverts or using free promotional campaigns. However, before you do any of that, you have to make sure that you have a Facebook page (like this: Bookmark) for your business. Customize it to make your brand appealing and then invite your fans to like it.
Before you start marketing your website through this social platform, you need to familiarize yourself with the way it works and how it differs from other social platforms. The following tips will ensure that you are successful in your Facebook promotion.
1. Create an engaging and attractive website
You want your visitors to stay on your website as long as they can. You should also want them to return to your site as often as possible.
If you have an engaging and content-rich website, you will easily attraction online visitors, too, who will become followers if your website has the information they want. You should also have a professional looking and attractive site. Nothing turns off online visitors more than a website that’s full of bugs or looks like it was made by a fifth grader.
There are many ways to make your site look attractive and professional. For instance, you can use a website template with a video background that highlights the services your business offers. Some website builders like Bookmark.com offers templates like this for free.
If videos are part of your Facebook promotion, once your fans click the link, they will watch the video that will give them adequate information on your company. Make sure the caption you included on your Facebook wall matches the content of the link. That will ensure your followers will see how honest you are when it comes to writing content.
2. Make sure your website has a responsive design
Having an attractive and professional-looking website isn’t enough; it must be responsive. Once you promote your business on Facebook, for example, and people follow the link back to your website to learn more about your company, it would be a bad experience if the link leads to a non-responsive page or a page that is halfway complete.
Thus, before you link your website to your Facebook page, make sure that you have customized your website and that it is complete and has a responsive design. Remember, non-responsive websites are difficult to view on mobile devices and tablets.
You should also make sure that you have used a responsive video background. Test it to make sure that the pictures load properly, and that any other content used in your site is as it should be.
3. Avoid hard selling as a Facebook promotion strategy
Many people on Facebook use it as an entertainment platform where they log in to chat with their friends and family as they take a break during the day or after a long day. They don’t want to see salesman tactics on Facebook.
Thus, the content you post on your page should be entertaining or educational and should create a curiosity for fans to click on your website links. You will turn off most followers if you fill your page with advertising slogans or product listings. They will unfollow you and even unlike your page. You will lose fans.
Knowing your customer base will help you understand their likes and dislikes. For example, depending on your audience, you will know when to post educational or funny posts.
Understanding your followers so that you can post relevant material helps you gain faithful followers. They will look forward to your posts all the time. Some will even tell their friends or family members about you.
4. Use Facebook ads — videos will work great
Facebook allows you to post written content, images, and even videos. Most people will use it for entertainment purposes, but you, as a small business owner, can even go one step further: create small clips related to your business and boost them.
Post the videos for your fans to make your page entertaining. For instance, you can shoot a small video if you are working on a certain project. This video can show how everyone is working hard to achieve the stated goal.
Post this video to your followers and pay a certain amount to boost it (that is, to promote it). Ensure the caption clearly mentions what aspect of the business the clip covers.
Other Facebook ads using videos include business parties, awarding clients, awarding employees, or launching of new products. Using videos makes Facebook fun and interactive.
When you post these kinds of material often, people will like them because they are entertaining and informative. If you are running promotions or discounts, make sure that you post the rewards on your Facebook page. You should also post when you are awarding clients who have won these rewards.
5. Promote your Facebook Page
All the above tips will help you reach your current followers. How do you get more followers?
You can increase your views and followers by promoting your Facebook page. Promotion can work hand in hand with the traditional marketing tricks such as including your Facebook page on your letterheads, business cards, or any other type of marketing material.
You can also opt to use the paid Facebook promotion ads. These ads will help you reach as many people as possible. You can even specify the geographical location and the age of your target market as well as choose how long you want the ad to run on Facebook.
Once Facebook approves your ad, it will become accessible to the target market you specified, increasing the number of views on your Facebook page, and eventually, your website.
The payment for these ads is a small price to pay considering that you will create awareness about your business, and you will gain possible leads as well.
Once you are done promoting your page, go to Facebook Insights so that you will know the characteristics of your followers, including what kinds of posts they like and don’t like. Analyzing your Insights will help you determine how to craft your posts in the future and when to share them to maximize their exposure to your target audience.
If you sell your services online, the information provided by Facebook Insights is all the more helpful. It will give you a clear picture on the interests, age, and location of most of your customers, data that’s much needed when it comes to advertising.
Facebook isn’t static; there are always changes to its algorithms. However, these five ways are the basic things you should know in order to maximize your Facebook promotion. Get familiar with these and make your Facebook campaign a success.