[Reposted and Updated for 2022] Cart abandonment (CA) is when a customer makes a cart or even starts a check out process for an online order but quits the process before completing the purchase. There are a ton of reasons why some people may abandon a shopping cart. They could have been adding up multiple
As many of you know, the life of an entrepreneur can be really stressful. And although we wish we could tell you it gets easier, with more success comes even more stress and obstacles. Many business owners started their company because they were tired of the 9-5 life, but didn’t fully anticipate owning a business
Hello Everyone, this is David Kosmayer, Founder and CEO of Bookmark. First and foremost, I’d like to wish you all a happy new year, and I hope you had a successful and productive 2021. Make no doubt about it, last year was filled with ups and downs, especially in the world of websites and online stores.
It’s quite clear through the pandemic that many small businesses have started trending, leading to high demand. Most of these businesses started from hobbies that now the world cannot live without! Hobby by definition is simply a passion or activity done regularly in someone’s pastime. Hobbies typically start from an idea, something that interests you
Two increasingly popular strategies to boost sales within your online business are the practice of Upselling and Cross-selling. Yet, many small businesses out there still are not fully sure what they are, or they may be under the impression that it’s a complicated strategy to implement with their website. Fortunately, that is not the case.
First, we want to say kudos! If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be one of the most rewarding things you can do, and also quite terrifying. Growing a company can face a range of challenges. As a small business grows,
When it comes to your website, there are many things you need to do to keep it relevant and thriving. You have already launched a great website, and maybe you have even seen significant spikes in traffic. But are these visitors converting into loyal customers? If not, what gives? You want your website traffic metrics
It’s payday. You’re on your favourite site and you’ve built the perfect cart with all the stuff you want. *Bzzzzz*. Your phone rings and you’ve been distracted only for a quick moment, but that moment was long enough to have second thoughts. You decide to click exit, and before you know it, you’ve abandoned your
2020 was a very different year, to put things kindly. It changed everything – especially consumer behaviour. And with changed behaviour comes changed shopping habits. Just reflect on your year for a moment. Yes, you’re a business owner, but we’re all also customers to someone. What did you spend more (or less) money on this
If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,