Online Business Marketing TipsOnline Business Strategies

How to Gain and Use Customer Insights

Customer insights refer to the understanding of your customer base that you derive from data. This includes information about their demographics, likes and dislikes, what motivates them, and how they behave.  You need to know what your customers want to create content or products that they will love. That’s where market research comes in.  With

Marketing and AdvertisementOnline Business Marketing TipsOnline Business Strategies

The Importance of Customer Reviews

Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.