Online Business Strategies

Business as Unusual: Consumer Behaviour During the 2020 Holidays

2020 was a very different year, to put things kindly. It changed everything – especially consumer behaviour. And with changed behaviour comes changed shopping habits.  Just reflect on your year for a moment. Yes, you’re a business owner, but we’re all also customers to someone. What did you spend more (or less) money on this

Online Business Marketing Tips

Holiday Marketing and Promotions That Work in 2020

If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,

Web Design Tips and Tricks

How Color Effects the Perception of Your Website

In today’s highly competitive landscape, business owners need to create a website, write high-quality content, and post content regularly. These elements are essential to building your brand’s foundation and setting up a strong marketing strategy. But to what end? You want to keep your brand on your target market’s radar so you can grow your website’s