Online Business Strategies

Measuring Your Success During the Season of Selling

Happy New Year! Before you even begin reading this, take a moment to pat yourself on the back. Black Friday. Cyber Monday. Boxing Day. You managed to make it through the busiest online shopping year to date. Well done. Now it’s time to dive into the data and measure marketing success. Measuring the analytics from

Online Business Strategies

Cart Abandonment Stops Here

It’s payday. You’re on your favourite site and you’ve built the perfect cart with all the stuff you want. *Bzzzzz*. Your phone rings and you’ve been distracted only for a quick moment, but that moment was long enough to have second thoughts. You decide to click exit, and before you know it, you’ve abandoned your

Online Business Strategies

Spruce Up Your Website With Holiday Cheer

Are you feeling less holiday cheer this year? It’s okay, a lot of us are. 2020 has been a wreck and taken a toll on a lot of people’s mental health. Now that the weather is colder people are stuck inside and looking to find happiness wherever it can be found. Stress shopping and gift

Online Business Strategies

Business as Unusual: Consumer Behaviour During the 2020 Holidays

2020 was a very different year, to put things kindly. It changed everything – especially consumer behaviour. And with changed behaviour comes changed shopping habits.  Just reflect on your year for a moment. Yes, you’re a business owner, but we’re all also customers to someone. What did you spend more (or less) money on this

Online Business Strategies

Building The Backbone of Your Business: Customer Service and Support

Did you know your business’s biggest money maker is not actually your most popular product? It is often overlooked, but every online business’s primary product is and always will be their customer service and support.  Your reputation is everything. One poor customer experience can result in the loss of sales, a negative online review, and

Online Business Strategies

Ship Like Santa: Your Guide to 2020 Holiday Shipping and Delivery

Make your list and check it twice, because it’s been a record breaking year for online sales. So this holiday season should be record breaking for your online store’s sales too. With the hit to in-store shopping this year, chances are you’re going to have a bunch of new customers on your site. It’s really

Online Business Strategies

5 Must-Know Tips for Black Friday and Cyber Monday 2020 

Black Friday and Cyber Monday are only weeks away. The scary part about that fact is, the process of preparing for Black Friday and Cyber Monday can also take weeks. But don’t worry! We’re here to help. Chances are, 2020 will absolutely blow previous records of online sales away. A couple of reasons for that