One way or another, every business is trying to understand their customers. And if they aren’t, they really should be. If you think about it, your customers’ opinion of you is your company’s reality. You really don’t know who you are until your customer tells you who you are. Now, that is some mind-boggling stuff
Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.