Infographic | Social Media Cheat Sheet For Small Business Owners
Social media is here to stay. Small business owners, if they want to be found, not only need to have an online presence through a responsive website, they need to have social media accounts, too.
For those new to social networks, it can be overwhelming. What network should you use for business, and when should you post updates? What kind of content can you share, and are there any other actions you need to do other than post updates?
It doesn’t help that with the increasing number of social networks out there, you need to choose well so you can make better use of your time.
Here’s a social media cheat sheet you can use for your business. Refer to it when you need to know how often to post to a particular network, what time, and what tools you can use to produce content.
To add to the tips given above, here are more tips to keep in mind when you’re just starting to use social media.
Keep your branding consistent. That means using the same name across all channels. Not only does it make it easy for customers to find you, but it also promotes brand recall.
Don’t attempt to become a master of all social networks out there. Just choose one or two that you can focus on. How do you choose? Well, find out where your customers mostly hang out. A lot of young people, for example, are on Snapchat. Business people, however, are mostly on LinkedIn. Choose your network well to avoid wasting your time and money.
Engage, engage, engage. Don’t just drop links or share photos. Respond to commenters, check out other people’s profiles and connect with them.
Choose your network well and follow the social media cheat sheet above and you will find that social media can indeed provide a high return on your investment as a small business owner.