Get Found On Google: Small Business SEO Made Easy
If you have a small business website, you’ll know that its placement on Google, the most popular search engine worldwide, is important.
If you can type the name of your brand or organization into Google and it does not show up on the top page, this implies that you are missing out on a lot of potential customers.
So, how can you go about improving your SEO (search engine optimization) to move up in Google’s ranking?
The truth is, making sure your business is found on Google is not just a matter of keyword research, backlinks, and writing quality content.
It blends a wide range of factors and that is what I will discuss in this article. Once you know the tricks, it won’t really be so overwhelming.
Provide high-quality content or information
Quality information forms a cornerstone of any SEO strategy. You need to ask yourself one simple question:
Are you developing a small business website for the search engines or human beings?
If you are doing so for the latter, then quality content is key. You must communicate with your audience.
This is possible if you have relevant information.
Try to solve your audience problems based on your niche. Your audience will engage with your content by sharing on various social media platforms and they are likely to visit your website again. Also, you must update your website regularly and the content must be unique.
Help Google find your site
‘How is this possible? Search engines are software programs, normally referred to as “spiders” or “robots”. As they navigate the site (crawl), they are able to index web pages. You could consider the following key procedures:
- Check whether your small business is indexed and you can do this by searching “site:yourdomain.com”. It will show a list of indexed pages.
- Submit your website to Google search engine.
- Get other indexed websites to link to yours.
You need to be careful when choosing a sites to link to your website. Go for reputable websites that Google has not blacklisted.
Get quality backlinks for your business
Google considers back-links as “votes” or “acknowledgement”. A couple of quality links will help Google find your website. The search engine will consider a website with lots of links as a “resource center”.
Therefore, such a website is likely to rank higher.
Strive to get high quality links – trying to take a shortcut by buying links or auto-generating will make Google blacklist your website.
Here are some proven methods to building backlinks:
- Add your website in relevant directories
- Guest posting on other sites
- Ask to have your website or brand mentioned
- Promotional methods
Normally, this forms part of off-page SEO technique. Off-page SEO refers to all techniques you can do outside of your website to help your SEO ranking.
Conduct thorough keyword research
In most cases, no one will search for your website specifically. They will search for a given topic. Visitors will enter words that come in their minds that are related to what they want. So, how can you leverage on this?
You must do keyword research.
Keywords are basically words people are likely to use when search for particular information. It is a critical step in SEO. It is this simple: identify all phrases that describe your small business. These are words or phrases you will use during your marketing campaigns.
There are quite a number of keyword research tools to help you such as:
- Google Keyword Planner – Google AdWords
- Keyword Research Tool – WordStream
- Wordtracker Keyword research tool
…just to mention a few.
Focus on on-page optimization
Assuming you have keywords that best describes your brand, it is now time to focus on on-page optimization process.
You must use the keywords effectively by integrating them into your website.
This will make your website appear on Google search results when someone is looking for information using key phrases associated with your website.
You need to consider the following:
- Include keywords in the headline section (h1)
- Link text: you should encourage people to link to your website using your keywords
- Keyword density; normally it should be between 1 and 2%. Don’t stuff keywords
- Include keywords in your page title metadata and page meta description
- Make sure the images on a web page have “alt” tags with at least one keyword
- Page URL includes a keyword
Check your website structure
The overall design of the website for your small business also plays an important role. The website must have a clear hierarchy and it’s a reason why other tools such as Google XML Sitemaps become handy.
It should be user friendly and responsive.
Use Advertising for a Boost
At times, depending on your budget, you may consider advertising your business. You can use Google Advertising Programs (like Google AdWords & Adsense) to boost your ranking and get more views.
To be found on Google, you need to blend all these factors in a systematic manner. Don’t expect to be able to do everything instantly. Some techniques require time to achieve results. Remember, Google search engine algorithms are not there to intimidate you. Just be sure to follow all the webmaster guidelines.
Want more Small Business SEO tips?
Did you know that Bookmark offers many free e-Learning courses to support your small business success?
In this course, you’ll go beyond keywords to learn valuable strategies on link-building, outreach methods and creating viral content.