Six Key Strategies to Boost Your Online Sales
We all understand that setting up a website is crucial for any business in 2021. However, if you want to generate sales, setting up a website is sadly not enough. Running your own ecommerce site is quite challenging when first starting. The entire point of an ecommerce store is to make sales and boost revenue. Besides having quality products that people want to purchase, you want to ensure you pay attention to the finer details.
But after you’ve assembled your primary marketing strategy, how do you decide which tactics will give you the best results?
A good website, excellent customer service, fast load times, great product descriptions, and paying attention to your user experience all aid in providing multiple avenues for sales growth. Let’s get into some more of the nitty-gritty with six ways you can start boosting your ecommerce sales.
Make It Mobile
People are constantly on the go, which means they are shopping on the go as well. Half of online browsing happens on mobile devices, but mobile conversion rates remain far lower than on desktops. Why is that? Well, if you’ve ever accessed a website on a mobile device, you know it can be frustrating if it isn’t mobile-friendly. It’s more than just the tiny screens that make it harder to view, compare items and navigate pages.
The best way to start optimizing your site for mobile is to choose a conscious design. Responsive websites conform to the screen size on which they’re viewed. Even better, Bookmark can get you there.
Also, it’s not only about looks, but nowadays security plays a huge factor also.
This is why shoppers prefer to browse on their phones but purchase later, but I will touch on this a bit down the blog.
The most important thing is to make sure the customer experience is seamless from start to finish. Consumers are 47% more likely to revisit your website if they enjoyed their experience. Make it easy, and you may earn more than a one-time customer.
No Cart Left Behind
We have all ditched a cart of two in our life, and all for different reasons. But did you know that globally 88% of online shopping carts are abandoned? And one of the more prominent reasons is the process gets a little too complicated and time-consuming.
To increase your ecommerce sales, you need to learn the obstacles for people to not buy from your store. Let your customers decide how and when they want to receive their packages. The popularity of home delivery and contactless pickup has increased over the past year. Make it super easy to save your cart. Be clear about shipping costs upfront, no one enjoys that surprise! And offering a guest checkout option may actually make them a customer next time.
All these things seem minor but, puzzled together, make an impact. Grab some more tips on fewer deserted carts here.
Sell on Social
More than half the entire world is actively on social media. More than half! I’m going to let that sink in for a moment.
Sunk in? Okay, good.
So if you haven’t already, you may want to start thinking of selling on social media to boost your ecommerce sales. Think about it, you use social media to deliver value to your target audience by providing relevant content throughout the buying process.
So, where do you start? Here are a couple key areas that will get you heading in the right direction.
You can always invest some money to partner with an influencer or content creator that fits your brand and audience. It will cost you, but the return is worth it if you select the right person and strategy.
If the first tip doesn’t fit within your budget, this might be more up your alley. Social media ads are powerful, and they can help new users get to know you, but don’t expect direct conversions from people who just met you.
Bit by bit, technology is able to have “real” conversations with users. A Facebook chatbot interacts with users to provide answers to common questions and can be set up to be proactive when promoting specific products. Facebook Messenger is becoming more widely used, and we are all used to using these messages.
Want to dig deeper? We got more for you on how to use social media for your ecommerce sales. And if that wasn’t enough good news, you can sell directly on socials with Bookmark.
Majority of shoppers will stop ordering from an online store with poor customer service.
That being said, I don’t think I really need to go into the depth of the value of customer service. Continuous excellent customer experience builds trust. And trust is everything.
Now, there’s more than just excellent customer services to help build more trust, including security. Consumers believe payment information security is critical. Use trust seals, badges, return policies, guarantees, “secure checkout” over “checkout”. These things can make a world of difference while winning the trust and giving consumers faith in the security of your website’s checkout process. At Bookmark, we believe this is a prime component that consumers are looking for when online shopping, so we offer safe and secure website hosting and payment processing.
Add on Upselling
We love it, and we hate it. Upselling is all about trying to convince customers to purchase something additional or at a higher price bracket. Upselling is a massive part of ecommerce sales and actually can be done without bothering our customers.
Offering your customers relevant products is an excellent way to provide a superior online experience. Ensure you don’t beat your buyers with irrelevant products but instead provide the goods that complement their shopping cart.
Special shipping offers (ie: free shipping or a small gift) are one way to implement this strategy. By offering valuable discounts and complementary products, you can tie people to your online store and become regular customers.
Now that sounds like a win-win to me.
Learn From Others
Nowadays, it’s less about doing it first than doing it right! So less focus on coming up with the best new things and more on what our competitors are doing and learn from them! Do your homework! Visit their sites, see what they do, and do it. Here are a couple purchase strategies with low ecommerce penetration that you may not be fully leveraging.
Most retailers lack in-house expertise and the keys to online success, such as online marketing and personalization. Yet, they are not using the benefits of digital fundamental and pure-play online companies to address these capability gaps.
Here’s another way to increase a retailer’s online presence. It can enable retailers to shorten the sales funnel by allowing transactions to be completed on third-party platforms. Distributed commerce can be achieved through several customer experience enhancements, such as one-click purchasing and voice ordering through smart speakers.
Improving online presence may require an integrated approach that combines leading practices across products, skills and profitability dimensions.
Ecommerce sales have become a vital part of business over the past decade. And I’m not even touching on the global upheaval resulting from COVID-19. Even with that aside, ecommerce has become an even more significant part of the retail business. Taking you through six fundamental tools, you can now practice to improve your online presence and drive growth. Start with these, and you are good to go!
It’s that time to sign off, and I hope you come back next week for our next blog to help upgrade you and your website.