How To Select The Right Website Builder For Your Small Business
When it comes to marketing, there is no other platform as effective as the internet to bring your business to the next level. The reach of online marketing is unmatched by any other methods, provided, of course, that you implement your strategies carefully.
The first step, for example, is to get a business website made. It is not an easy task, and needs a lot of expertise. You can choose one of three ways to build a website.
Build it yourself. While it’s the best option, as nobody but you knows everything about your business, it’s not the most feasible. You need to be an expert in coding and not many business owners have the appropriate skills and knowledge to do it.
Hire a web developer to build your website. This is the track that most people go for. Budget ranges from a few hundred to thousands of dollars.
However, you should remember that you get what you pay for. If you go for cheap work, your website could need more maintenance fees later on, as cheap and good don’t usually come together.
And if you want to have a professional website with e-commerce capabilities, be prepared to spend serious dough. Many good web developers charge thousands of dollars.
Use a website builder. This is the best choice for most businesses, as it doesn’t require any coding skills and much less expensive than hiring a web developer. Make sure to check out some website builder reviews before signing up to make sure the service suits your needs. In addition to helping companies quickly create impressive websites, the best website builders also help entrepreneurs grow their business. For instance, website builder experts at HostingAdvice.com recently featured Bookmark for its approach to guiding users through web design, marketing, and SEO
The resulting website looks very professional, and some website builders provide e-commerce capabilities, too. Clearly, choosing to make your business website with a website builder is the best way to go.
It is cheap and fast, and serves the purpose of most small business owners, which is to provide information about the business, about the products and services being sold, and e-commerce capabilities as well.
However, given the number of website builders in the market nowadays — and not all of them are reputable — it can be a challenge to decide which one to use. Here’s what you can do to help you choose the right website builder for your business.
Understand your website’s purpose
First, before building your website, you need to understand its purpose and in relation to that, what it needs to have so it can fulfill its purpose.
There are different kinds of websites you can make based on what you need. Here are some of them:
- A blog
- An e-commerce site
- A booking platform
- An information provider
If you need to sell products via your website, for example, you would need to select a website building platform that supports e-commerce. If you are a small guesthouse selling beds and rooms, you need a booking site.
It is only when your needs are clear that you could build your website effectively using the right website builder.
Choose a responsive website builder
Once you have decided on what kind of website to have, you need to look at all the reputable website builders and see which ones provide responsive themes.
Website visitors today are using their smartphones and tablets more than desktops and PCs to access the web, so it’s important to cater to their needs.
The website builder should produce websites that adjust automatically to look great on multiple devices: desktop, mobile, and tablet. It must also be able to support multiple operating systems popular today.
Understand the pricing structure of website builders
Another aspect to look at is the pricing structure of website builders. They are inexpensive, yes, but they are still not free.
Prices vary depending on which website builder you choose, so you must look at each one closely.
Most website builders charge a subscription fee which is on average $15-20 per month.
The cost may increase if you choose to spend more in design and more features. You also need to have additional costs to get a domain name.
So before signing up, look at what the plan provides and make sure that it includes domain and hosting, and that the storage and bandwidth are enough.
Check to make sure they provide customer support
Another important aspect of a website builder that you should make sure of is the quality of their customer service.
No matter how easy it is to create a website, there will be time when something won’t work, and you need someone to fix it for you.
Customer support and service reflects the nature of the company so make sure to check how easy it is to get in touch with the website builder’s support team.
Find the design that fits your needs
Finally, you need to choose your website design well. It has to reflect the needs of your business as well as fit your brand.
Many website builders provide hundreds of designs for you to choose from, but before you get overwhelmed, know that some website builders make it easier for you to choose.
Bookmark, for example, uses artificial intelligence to help you choose the design. Upon sign-up, you will be asked for your company name (which you can easily edit later on), and the industry your business is in.
Afterwards, the AI will come up with a design that fits your niche. If you don’t like it, you just ask the AI to run another design and it will be done in less than a minute.
Indeed, there are a number of site building platforms in the market today, but you need to choose the right website builder so that you can harness all the advantages of having a website for your business.