Infographic | The Psychology Of Color

It has been established that a lot of factors affect customers’ purchasing patterns. There’s emotions, of course, and then, there’s also color.

Color should be taken in consideration when it comes to branding and marketing. There are messaging patterns that one can find in color perceptions, making color an important factor when it comes to web design, for example.

In fact, there’s a study — “Impact of color on marketing” — that shows customers make snap judgments about products based on color alone.

To understand more about the psychology of color, take a look at the infographic below.

Infographic | The Psychology Of Color

Given these findings, as well as other research studies similar to this, all small business owners should therefore carefully consider color in web design as well as in their branding and marketing efforts.

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