Infographic | Which Is Better: Pinterest or Instagram?

As a small business owner, you know that you need to have an online presence — both a responsive website and social network — in order to reach out to your customers.

Facebook and Twitter, of course, should definitely be included. However, Pinterest has shown its value in marketing. While it doesn’t have a big a user base as Facebook, it’s how its users behave that makes it a must for small business owners.

Instagram, previously thought of as the bailiwick of selfie-sharing millennials, is now a giant in its own right, with hundreds of millions of active daily users. Companies now use it to engage their customers and build their brands.

Pinterest or Instagram?

Thus, if you’re a small business owner, specifically a retailer, which would be better for your business: Pinterest or Instagram?

According to the infographic below, deciding which network to focus on depends primarily on your marketing goals.

Do you want clicks, sales, or conversion? Or would you like to highlight brand awareness, recall, or thought leadership?

Is your business mainly on e-commerce? Do you want mostly curated content or original content?

Take your time in answering these questions, as your marketing strategy will depend on your answers. Once you know your focus, take a look at the following infographic to find out which social network you can maximize for your business.

infographic pinterest or instagram

These two social networks are giants in their own right. However, they serve a different purpose and would work best (in terms of achieving your goals) if implemented well and in keeping with your marketing strategies.

Want to learn more about social media? Get tips on how to make the most of your efforts, including marketing strategies, best practices, managing your online presence, and more with Bookmark’s free e-learning course, Getting to Know Social Media.

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