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Online Business StrategiesWeb Design Tips and Tricks

Level Up Your Online Business With These 5 Step-by-Step Guides

At Bookmark, we’re always working on making our customer’s journey to success as easy as possible. To help you develop a bigger online presence we’ve created many new modules that will make website improvements as efficient and accessible as ever. The following blog will feature 5 simple step-by-step video guides that will take you through

Health and WellnessInspiration and Motivation

Surviving & Triumphing the 2021 Winter Lockdown

Unfortunately, we’re at that point again where lockdowns are happening worldwide to help stop the spread of COVID-19. Navigating around a pandemic is hard enough, and having to do it within the confines of your home during a winter lockdown can be even harder. In fact, it’s caused stress levels to double for many people.

Online Business Marketing TipsOnline Business Strategies

2021 Tips, Tricks, and Trends for Your Online Business

We did it! We made it through 2020. Congrats to everyone for overcoming one of the most challenging years. We’re optimistic 2021 will be filled with positivity and growth for your business and the world. A new year brings new challenges. Changes will have to be faced and choices will have to be made. There’s

Online Business Strategies

Measuring Your Success During the Season of Selling

Happy New Year! Before you even begin reading this, take a moment to pat yourself on the back. Black Friday. Cyber Monday. Boxing Day. You managed to make it through the busiest online shopping year to date. Well done. Now it’s time to dive into the data and measure marketing success. Measuring the analytics from

Online Business Strategies

Cart Abandonment Stops Here

It’s payday. You’re on your favourite site and you’ve built the perfect cart with all the stuff you want. *Bzzzzz*. Your phone rings and you’ve been distracted only for a quick moment, but that moment was long enough to have second thoughts. You decide to click exit, and before you know it, you’ve abandoned your

Online Business Strategies

Spruce Up Your Website With Holiday Cheer

Are you feeling less holiday cheer this year? It’s okay, a lot of us are. 2020 has been a wreck and taken a toll on a lot of people’s mental health. Now that the weather is colder people are stuck inside and looking to find happiness wherever it can be found. Stress shopping and gift

Online Business Strategies

Business as Unusual: Consumer Behaviour During the 2020 Holidays

2020 was a very different year, to put things kindly. It changed everything – especially consumer behaviour. And with changed behaviour comes changed shopping habits.  Just reflect on your year for a moment. Yes, you’re a business owner, but we’re all also customers to someone. What did you spend more (or less) money on this

Online Business Strategies

Building The Backbone of Your Business: Customer Service and Support

Did you know your business’s biggest money maker is not actually your most popular product? It is often overlooked, but every online business’s primary product is and always will be their customer service and support.  Your reputation is everything. One poor customer experience can result in the loss of sales, a negative online review, and

Online Business Strategies

Ship Like Santa: Your Guide to 2020 Holiday Shipping and Delivery

Make your list and check it twice, because it’s been a record breaking year for online sales. So this holiday season should be record breaking for your online store’s sales too. With the hit to in-store shopping this year, chances are you’re going to have a bunch of new customers on your site. It’s really

Online Business Marketing Tips

Holiday Marketing and Promotions That Work in 2020

If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,