In today’s highly competitive landscape, business owners need to create a website, write high-quality content, and post content regularly. These elements are essential to building your brand’s foundation and setting up a strong marketing strategy. But to what end? You want to keep your brand on your target market’s radar so you can grow your website’s
We talk a lot about how social media is a great tool for marketing your products online, but the simple truth is that product marketing is only a small part of any marketing strategy. Communicating your brand—now that’s the hard part! Social media marketers make the whole thing sound so easy, as if you simply
Instagram is one of the most popular social networks in the world. Launched in 2010, Instagram reached the milestone of one billion monthly users in June 2018. Even more impressive, users spend an average of 28 minutes on the app per day, with approximately 200 million users visiting at least one business’s profile each day.
Working from home is becoming a big draw to many people across the world these days—and it makes sense, as research shows that people who work remotely are happier and more productive. Just think about it—you get to wake up on your schedule, head to your favorite spot, and run a business that generates a
Small business marketing has come a long way in recent years. Gone are the days of print ads and word-of-mouth. Now, it’s all about how you can reach the most customers on a limited budget. In short, you don’t need to be a big business to invest in your marketing. However, successful marketing is about so much
Much of today’s business is conducted online or involves sending data over a digital connection. Though automation, cloud storage, and other digital programs and resources make doing business easier, they also come with a downside—cyber insecurity and system vulnerability. Unfortunately, many small business owners don’t take these threats seriously because they believe that security breaches
After hours of researching, analysing and eventually creating original content to reach your marketing objectives, you’ve decided that there is no better place to promote your content than social media – where people spend up to 25% of their online time. More than 80 percent of marketers are already launching their content via social media.
Don't have the time to focus on marketing your small business? We've got you covered with tips for social media, branding and cheap or free marketing ideas!