How to Keep Your Customers Coming Back to Your Site
As an online small business owner, the only sure way to grow your client base is by making sure that customers keep coming back to your website. You have to give them a reason to keep checking whether there is anything new for them.
Of course, you also can use this to attract new clients and increase your sales. Some of the reasons why you should interact with them through the business website include the following.
- With a website, you can reach out to many customers at the same time.
- It is less costly to interact with customers through the website than through any other means.
- A website is timeless because a customer can read the information any time they want and from anywhere.
So how do you make sure your customers come back again and again to your website? There are many ways, like giving your customers free website templates.
There are also other effective, tried-and-tested strategies, some of which are included below. You can try all of them or choose a few that best suit your operational style.
Keep adding new content every day
Your clients often come to your site because they are looking for solutions to their problem. Those who find you through the search engines click through to your site because they believe that they will find the solutions there.
You, therefore, should not disappoint them. It is good to keep adding content that solves every emerging challenge that your customers are facing.
It is not so hard to find fresh content regularly. A simple update to an already existing page will do the trick.
At the end of the day, you will find out that not only do existing customers keep coming back for more, but there will be new visitors daily, attracted by your updated website.
Run promotions and contests on the site
Most customers of small businesses like promotions and contests. If there is a promise to win anything, they will keep checking to see who has won, and if they too can win something.
Even when the prize is just a small one, you will be baffled at how it attracts lots of participants. If you look at some of the most successful companies in your niche, you will notice that they always have something up for grabs for their customers.
Sometimes, they do not even have to announce it because their online customers already know when they put it up.
One of the best ways to run promotions is by giving away vouchers. Anyone that wins these vouchers will shop for goods and services on your site at a discounted price. The fact that the vouchers will be used to shop on your website means that you will still gain as your sales soar.
Another good idea is to run a contest whereby the existing customers can refer new clients to your site through a special code or by sharing on social networks. You gain in two ways by using this method because other than keeping your customers on the company’s website, you get new ones as well.
Start a poll to find out their opinion
Have you ever wondered what you customers think about various aspects of your business? Sometimes, they will not think of contacting you through the normal contact form.
However, if they get an opportunity to participate in a poll about it, they will quickly jump in. You can ask them anything as long as it will keep them voting. Remember to put a time limit to the poll and let them know about the results as soon as the time expires.
As you can see, any online small business owner has a lot of options when it comes to keeping their customers coming back to the company’s website. You might also want to use your email list to announce when there is a post that they might be interested in.
Remember to be careful, though, with the methods you use. It will do more harm than good if customers feel offended by your approach.
To avoid such a situation, carry out a small survey about your customers just to understand what they like and what they do not like. Know as well the emotional triggers that can get them to follow you.
The bottom line is, you want your clients to feel that you are there for them and that you have their best interest at heart, even if you have to give away free website templates.