Infographics | Why Storytelling Works
Small business owners can benefit greatly from having storytelling skills, as it is the most effective way to engage and persuade people. You might have a responsive website or a great product, but without this ability to influence people, your business would not be as big a success.
Why does storytelling work?
There are many reasons, including the fact that people’s brains are hardwired to respond to storytelling. The infographic below tells you more.
As a small business owner, you shouldn’t stop at just having a good product and a responsive website. You must also cultivate the skill and the art of storytelling so that you can engage and influence people to patronize your business and eventually boost your sales.