Infographic | How Your Brain Sees A Company’s Logo
How does your brain see a logo?
This question is particularly important for brands. You would want to know your logo’s effect on a potential customer’s thoughts and feelings, because those could affect their buying behaviors.
No matter how good your web builder is, if your logo turns customers away, you won’t meet your target sales.
In the following infographic, the author lays out the facts on how your brain sees a logo. It shows how a logo’s shape, color, and meaning affect certain areas of the brain. Because of its influence on the decision making process, you should take these findings in consideration when having your logo done.
When you are still building your business, have your web builder make sure to hire a designer that creates your logo according to your specifications. It is just one way to make sure all aspects of your business are geared to attract the audience you are targeting.