How To Grow Your Email List Exponentially
One of the most important aspects of your marketing efforts — aside from having a responsive website — is growing your email list.
With a huge number of people who have their own email accounts, email is still the best way to reach them. It is a good idea, then, to continuously look for ways to get more people to subscribe to your marketing emails, aka your newsletter.
This is because a growing list can generate buzz regarding your business, increase your bottom line, build stronger relationships, and more importantly, attract new customers.
If you’re looking for ways to increase the number of your subscribers exponentially, here are some effective strategies you can follow.
1. Create Remarkable Content to Encourage Sharing
If your newsletter has high-quality content, one that’s unique and shareable, encourage your subscribers to forward them to their friends who are not on your mailing list.
Include an “Email-to-a-Friend” functionality in your marketing emails, as well as some social sharing buttons.
This way, you will make it easy for your subscribers to tell others about you and you will gain access to new networks who might sign up for your newsletter.
Make sure to include as well a “Subscribe Now” call to action (CTA) in your emails. Even a simple text-based link at the bottom of your message can make it easy for individuals receiving the forwarded emails to opt-in to your mailing list as well.
2. Use Social Media to Grow Your Email List
Social media is an excellent way to get more subscribers to your mailing list. For instance, you can promote some of your lead-gen offers on Facebook or Twitter. Simply create a social networking campaign to promote a free resource or eBook to your followers, and require them to submit a valid email address in order to redeem their free products.
You can also use your Facebook account to promote an offer, which would require submission of an email address to redeem. Try to promote all offers on your timeline and always be sure to include some visible social sharing buttons in the thank-you and landing pages to encourage your followers to share your offers.
At the top of your Facebook business page, add a CTA button and link it to your landing page. Using Pinterest to promote your offers, especially one that requires an email signup, can also help you obtain more email subscribers.
3. Offer Free Content in Exchange for a Subscriber’s Email Address
Exchanging free content for the subscribers’ name and email address is one of the best and most popular ways to increase your mailing list.
In fact, most people, especially those with an online business, use this technique often because it works.
When you offer valuable and amazing content in exchange for an email address, you will grow your subscriber’s list faster.
This is more effective than inbound marketing, and it is how many companies have built massive and successful brands in just a few years. You just need to pump out unique, valuable content and market it for free – then ask for their contact details (email address) to download it.
4. Offer Free Incentives
Although creating unique and high-quality content is one of the best ways to get more subscribers to your email list, it can be effective as well to offer a free incentive. The right incentive can greatly convert for you if you do it correctly.
The free offers can be anything – a free trial of a product, free access to your exclusive video, or even a free eBook with handy information. Make sure the incentive has value and try to get your relationship off to a good start, as it will increase the chances of finding a receptive audience for your next newsletter.
5. Cross-Promotion is Key
Many online marketers are working tirelessly to cultivate their targeted audiences across several different channels, but a huge proportion of them are speaking in silos.
You should know that your Facebook fans aren’t your Twitter followers — who in turn aren’t your email subscribers.
Therefore, cross-promotion can help to drive your engaged audience to integrate with your mailing list. It is through your newsletters that you can forge a strong relationship with your subscribers.
There are many other ways to grow your email list. Here are some of them:
- Running an AdWords campaign
- Guest posting
- Running a contest, and
- Subscribing through the checkout process, among others.
Increasing the number of your subscribers, aside from making sure that you have a professional and responsive website — is very important when it comes to marketing your business online.
By following the ideas that we have shared with you in this article, you will soon see that indeed, it is possible for you to grow your email list exponentially with just a few strategic techniques.