How To Find Great Products To Sell Online
In the past few years, a lot of people have learned that it’s easier more than ever to be an entrepreneur — one just needs a product, an internet connection, and a responsive website, and they already have a business.
The number of online businesses is indeed growing and continues to grow. Virtually anyone can be an online entrepreneur now — some make the items themselves (e.g., Etsy) while others purchase products to sell online (e.g., eBay or Amazon).
Before you jump in this bandwagon, however, you need to have some basics already set up, like a product to sell and a website.
The most difficult task, of course, is figuring out what is going to be the next “big thing” that will skyrocket your e-commerce business.
As you can imagine, there are just as many opinions about what products to sell online as there are ways to sell them.
You can find all sorts of advice on how to figure out what to do, but is there really a right answer? Are they all right to some degree?
In the end, you are really the only one who will decide what is and isn’t good product that will work for you. Here are some tips that will get you started.
Know your market
First, you should know your target market that you’re looking to start selling into. You certainly don’t want to get into a market that is very small but you also don’t want one that is too big, either.
Once you have identified your market, find out as much as you can about the people comprising that market. What are their problems and what are the products that can potentially solve those problems?
It would help if you build a picture of your ideal customer. Are they mostly males or females? What age range do they fall into? What are their likes and dislikes? Who or what do they turn to when they are looking for solutions to their problems?
By knowing them so intimately, you will have a better grip on what their needs are and how you can fill them.
Know your product
Certainly, within your target market’s needs, there will be good products and not so good ones that can potentially address their problems. Know these products; list the qualities that make them a good fit or not.
For example, if you have identified a target market of women who want to buy picture frames, don’t just sell them generic ones. That market is very much oversaturated.
Instead, you can offer an “adjustable, custom-designed picture frame.”
It would fit much better in their homes, give them freedom to design it, and best of all, they don’t have to leave their house to buy it.
Make sure, though, that the products you are offering isn’t heavy. Remember, the heavier it is, the more it will cost in shipping.
Sell solutions, not just products
When marketing your product, highlight its purpose — to solve your customers’ problems. Touch on their pain points and how your product can help relieve that pain.
People go online for a lot of reasons, and finding a product or service to meet their needs is one of them. When you manage to capture those people’s attention, you will surely have a hit on your hands.
Remember, though, that nowadays, it can be tough to identify which product is merely a fad (which goes away after a short while) and which is a keeper. Do your due diligence before putting all your investments in one product. With an informed choice on what product to sell on your responsive website, your career as a newly minted online entrepreneur will definitely soar.