Running (or setting up) a small business can be a daunting and challenging task. It takes a lot of hard work, drive, and even guts to take your small enterprise to the next level.
While some small business owners work up to ten hours a day, owning a business means sacrificing much of your time, especially when your business is just starting.
You need to take care of a lot of things, like having a responsive website so that potential customers can find you online.
The bottom line is that the primary goal for any business is to make money (profit). It is important then to use all possible means to ensure your business earns more and continues to grow.
In that regard, here are ten quick and easy DIY tips for small businesses.
1. Always use the best images
Blurry snapshots and images on your business website can turn off your potential clients/customers immediately.
No matter how great and unique your content can be, excellent images on your site are essential to making your small business look legitimate and professional.
Take your time to carefully search for high quality images if you don’t have any. You can find some through Creative Commons, Flickr, and Pixabay.
2. Create a mobile-friendly website
As a small business owner, making sure you have a responsive website (i.e., mobile-friendly) can greatly help to take your business to higher levels.
According to recent studies, mobile searches have already surpassed desktop searches on various search engines.
This means that when internet users are looking for your brand or product online, they are likely to use a tablet or a mobile phone.
A business site that is well optimized for mobile use or viewing will increase its rank on search engines and instantly catch the attention of many visitors. Always bear in mind that a well-optimized mobile website makes it easier for your users to find important information quickly.
3. Perfect your on-site Search Engine Optimization (SEO)
Any business, small or large, can compete for high ranking on search engines.
This means that SEO is not just for tech geniuses and billion-dollar enterprises.
By finding the appropriate niche market for your brand and focusing on specific keywords or phrases, even the smallest business can easily increase their ranking on search engines.
4. Send out email newsletters
Email newsletters are actually one of the most effective marketing tools that can be used to thank regular clients/customers for their loyalty, promote return business, drum up new businesses with updates and coupons, and let all your networks know about business sales.
Another benefit of using e-newsletters is that you can send them together with other emails to your specific market segments. Check out how to grow your email subscribers.
5. Add functionalities to your business website
Your website is your business card so you should design it perfectly to match your personal brand, feel, and look.
However, a good site does more than just look pretty. Adding some functionality to it can help you create an online presence for your business that works. In the long run, it will help drive more sales to your business.
6. Set up Google Alerts
Setting up Google Alerts for tracking all mentions of your business is important, especially for small businesses. You won’t want to miss out on what other people are talking about your brand online.
From newspaper articles to first-hand reviews, you can receive alerts delivered directly to you every time someone uses your business name on the internet.
7. Create your personalized email signature
An email signature includes your phone number, title, a link to your site, and/or a meaningful quote.
This makes it an effective technique that you can use to promote your small business.
Generally, when you include your website and business name on all emails you send, you create a lot of opportunities for new and potential customers to discover your brand and visit your website.
8. Join your local Chamber of Commerce
While this may be a traditional marketing strategy, joining a local Chamber of Commerce is one of the greatest ways of driving up your business.
Formed to promote the interest of local businesses, it’s a great place to learn about the best marketing opportunities, find new leads, network, and meet colleagues.
9. List your small business on popular directories
It’s always a must for all business owners to list their business on most popular directories online.
Listings sites such as Merchant’s Circle, Yelp, and Google Local rank well in various search engines and are usually the best places potential customers will search for businesses/brands like yours.
Always keep in mind that every link to your site helps to increase your online ranking, so it’s necessary to create a free business profile in various online directories. Make sure you have a responsive website as well so you don’t miss out on opportunities to present your business.
10. Establish yourself as a professional
Volunteering to give professional advice or establishing yourself as an expert in your niche is one of the most effective ways of promoting your small business. No matter what kind of business you run, you probably have an expertise which will be of great interest to other individuals.
For instance, you can give a free demo, lecture, or even workshop and in turn, this will provide you with an opportunity to get free advertising for your small business and showcase your professionalism.
With these ten quick and easy DIY tips, you can soon grow your small business
Video: Starting Your Online Business
Bookmark offers free e-Learning courses to help you start a small business or to grow it. Check out the video below for more tips in starting an online business.