Customer Engagement Strategies with Non-Product Pages
Non-product pages are essential for customer engagement. These pages allow your customers to get to know your company better. They also enable customers to interact with your business more personally.
There are many different types of non-product pages that you can use to engage customers. They require time and effort to make, but with these pages at hand, you will surely be able to help build trust between your company and potential customers.
This article will discuss some of the most effective customer engagement strategies with non-product pages, including valuable tips on making the most out of them.
The value of non-product pages
Non-product pages are pages on a website that do not sell a product or service but help build trust and credibility between your company and its potential customers.
There are many different types of non-product pages that you can use to engage customers. Some of the most common ones include:
An FAQ page that answers common questions about your products or services
73% of adults believe that respecting their time is the most crucial thing a business can do to provide them with a positive online customer experience.
Adding an FAQ page helps your customers save time by providing answers to the most common questions asked by your audience. That way, they can avoid contacting customer service or searching your website for further information.
A blog that offers advice, tips, news, trends, or insights related to your industry
A blog can be a great way to connect with your customers and share valuable information, which can also help you build trust and credibility among your audience.
Providing helpful advice, tips, news, trends, and insights related to your industry shows that you’re an authority on the subject and are knowledgeable about the things you talk about as a brand.
Creating a blog can significantly help you attract new customers and retain existing ones.
An “about us” page
An “about us” page is vital because it lets customers know your business better, including the people behind your work’s success.
Sharing information about your company’s history, mission, and values can also show your customers that you’re a reputable and trustworthy business.
It’s also one of the first things most customers look for when they visit a website, as stated in a study conducted by KoMarketing.
A “contact us” page
A “contact us” page is necessary because it allows customers to reach out to your business. It provides customer support and a means of receiving feedback from your customers. By providing a way for customers to contact you, you can give them the help they need to resolve issues. Thus, leading to a better overall customer experience.
How to create non-product pages effectively
Here are three effective tips that you can use to create helpful non-product pages:
Determine what info your customers want to see
Look at your website’s analytics to see which pages your customers visit most often. Consider what sort of content would be most beneficial to them. If unsure, try surveying your customers or conducting a user testing session for a significant period.
Once you know what content your customers want, it’s time to start creating them. Review the different types of non-product pages listed above.
Think about how your customers will find this info
When creating content for non-product pages, think about how your customers will find it. Make sure to include clear CTAs or call-to-action statements on your product pages. And link them to any relevant non-product content.
Promote this content through your social media pages and email marketing methods. If you have an existing blog, share your new articles there.
Determine what value your pages are bringing
It’s crucial to determine what information your customers are looking for and to see what value your pages bring. Visit your website’s analytics and see how much time your customers spend on each page.
If they spend a lot of time on your non-product pages, take it as a good sign, as they most likely find your content valuable. Survey or interview customers to get feedback on your non-product pages’ value when in doubt.
When you create engaging and valuable content for your non-product pages, you can keep customers interested in your offer and help them make better decisions about your products or services.
Whatever type of content you create, ensure that it’s well-written, accurate, and helpful. If you can provide value to your customers, they’re more likely to stick around – and maybe even buy something from you.
Creating engaging content is just half the battle, though. You also need to make sure that you design your pages in a way that encourages engagement. Here’s how you can do it:
Make your non-product pages responsive
In today’s mobile-first world, ensuring your content looks good on all devices is significant. Use a responsive design to make your pages look great on desktops, tablets, and mobile. However, note that 70% of web traffic comes from mobile phones, so you might want to work double on how these pages look when viewed through mobiles.
Use clear, concise headings and subheadings to guide visitors through your content
Heading and subheadings are necessary because they help organize your content, making it easier for visitors to navigate through pages and skim through information. By using clear and concise headers, you can help customers find the information they’re looking for quickly and easily.
Provide the most important information on top of the website.
When creating content for your non-product pages, place the most crucial information at the top of the page. This way, you can immediately capture your customers’ attention and leave them wanting more, which helps them engage with the rest of the content. If you bury the most critical information down on the page, customers may not see it or be less likely to read it.
Visuals like images, infographics, and videos improve a customer’s reading experience. These eye-pleasing elements make the content more manageable for readers. Hence, these visuals keep them engaged throughout the content.
Add a call-to-action
A call to action, often known as a CTA, is a brief suggestion you make to a user to perform a move that will benefit your company. These suggestions may include subscribing to your email newsletter. Or, downloading a trial version of your product, or finally making a purchase.
Non-product pages are essential to any website, but engaging and valuable content can be challenging. Using the tips we’ve provided above, you can create well-written, accurate, and helpful non-product pages that encourage customers to stick around.
With a little effort, you can create non-product pages that engage customers and help them make better decisions about your products or services.
Creating compelling content and designing non-product pages effectively can encourage repeat visits and boost sales.
Bookmark has all the tools and solutions you need to build engaging non-product pages. Attract your audience and build engagement with your customers today.
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