All You Need To Know About Creating A Responsive Website
For businesses, having a digital presence is crucial. You need to be found online by clients and potential clients who use the internet to find out more about what products and services you can offer.
Without an engaging and responsive website, you run the risk of losing potential customers.
If you’re just starting, though, creating a website for your business can be difficult. There are a number of factors related to the art of creating a beautiful and responsive website that you need to be aware of if you want your business to have the kind of exposure you are looking for.
6 Reasons to Build a Responsive Website
If you have a website, you can sell your products worldwide. You will have a reach like no other, which will definitely help to grow your business. Here are some reasons to create your website.
One of the major reasons to create your website is that it earns for your business even when you sleep.
This is because your site is always on and customers can place their order any time of the day. It is good both for you as a business owner and for the customers as well because if they want to buy something they won’t need to wait until the time a store opens.
Another important reason to create your own website is that it has a global access. You will have a wide reach, and no matter where your potential customer is, you can reach them with your website.
Creating your website is not as expensive as you think it may be. It’s a one-time investment for your business and gives you good result in the future.
It’s a convenient way to promote your business worldwide.
Providing complete information individually to everyone who’s interested in your company is very time consuming.
With a website, this gets simpler because the information they need is easily available.
Responsive websites increase revenue
With a website, you can easily get in contact with your customers anywhere in the world. They can easily find you when they need your products and services, hence, you will be in a position to earn more from them.
Remember, it’s not enough to have a website. In this day and age, you must have one with a responsive design in order to maximize your website’s potential.
What to Consider in Building Your Responsive Website
Here are some things to consider in building your business website.
Getting the domain name. Needless to say, this is the most important step. You need a name for your site, right? It doesn’t come free of cost, though. You have to purchase a domain name and pay an annual fee for registering it. There are free ones (e.g., Blogspot), but it won’t look professional.
Signing up with a web host company. After getting a domain name, you have to link your site to a hosting company through which the site will be made live.
Since you’re just starting, you can sign up with companies providing free hosting, like Bookmark.
Designing your website. You only have a few seconds to catch the attention of web users. If you do not have an eye-catching site, very few people would stick around your site, which means less revenue.
Make sure you design your website simply but in such a way that it provides everything your potential customers would like to know. Avoid making web design mistakes that newbies commit, too.
Test all the pages. When the site is up, make sure to run it across all known browsers and see to it that all pages and links are loading properly. The site should also be responsive for mobiles and tablets.
Finally, you can market your website. You might build a great looking and functioning website but if people are not even aware of it, it will be a waste.
You can use social media marketing to make people aware of your site, and search engine optimization to make sure that it gets found when people do searches online.
Things to Keep in Mind When Creating a Responsive Website
How do you create a responsive website that also brings on customers? Here are some ways.
1. Keep it clean and simple
A lot of web users would agree that more often than not, when they visit a website, they’re often welcomed by a bunch of texts that looks more like an encyclopedia than a business website.
There is so much information to take in, that’s why they would rather click “x” and leave. A successful website shouldn’t look like a Wikipedia page at all.
Instead, to create a successful and responsive website, it should be clean and user-friendly. It should make the reader feel like he’s in a living room — relaxing, comfortable, and very easy to move around.
Aside from that, make sure that there’s a primary navigation area that lists the pages. The content should be in a legible font, such as Verdana, Tahoma, and other fonts that don’t have those little curls (SERIFs).
2. Learn basic search engine optimization (SEO)
There are a lot of people who dedicate their lives trying to make their websites rank better in major search engines.
In simple terms, search engine optimization makes it easy for people to find your website through search engines. Google, Yahoo!, and Bing are just some of the most common search engines a lot of Internet users go to.
3. Make sure your website is up to date
Nothing’s worse than an outdated information on a website. This would make your visitors leave quickly. People would want to feel that you care about your website as much as you care for your business.
A website with a footer that says “Copyright 2010” would make users have second thoughts about doing a transaction with that business. That’s why it’s a good practice to update your website regularly.
4. Create relevant content
Let’s accept the fact that not everyone is an excellent copywriter, and there’s nothing wrong with that. What’s important is that your website is written in a friendly tone and conversational manner.
Also, when writing content for your site, see to it that your visitors would have the impression that you’re going to help them solve their problems and make their lives easier.
5. Having a Call to Action is essential
A Call to Action button is a common term that you’ll often hear from a web designer. Often, this is an image/button that’s large and colorful, linking to a page that you want the customers to go to.
Your aim is to encourage the visitor to do something, such as look for more information, download something, or sign up. This is where a call to action button becomes relevant.
6. Check your speed
Your site should load as fast as possible, and this could be done with the help of a reliable serve, code optimization, image optimization, avoiding redirects, and using tools such as Google Speed, Pingdom, and Web Page Test.
These are just some of the ways to make a responsive website that successfully gets more visitors, and in the end, earn more profits for your business. Implement some or all of the tips here and find out which ones work best and which do not in your particular field of business.
At the end of the day, you should only have one objective for your website: to make it easy for your customers to find you and to keep them on the website for as long as possible.