Infographic | How to Create a Social Media Strategy That Works
In today’s digital world, social media has become something of an art. With the use of social media platforms, we are able to keep connected with each other by just a click of a button.
By being granted the power to publish photos online in seconds, and the freedom to instantly purchase products via social media, you may see why social networks has entrepreneurs excited!
Along with the rise of digitalization, social media strategies have begun to form, with marketers, bloggers, and business owners alike all wanting a piece of the pie.
Many users are sharing their schemes to get more followers, and many companies have invested in search engine optimization experts to increase their online presence, social media included.
At this early stage in your marketing campaign though, there’s no need (yet) to invest in professionals. You yourself can begin to create a social media strategy that works by applying the following steps.
Social media strategy #1: Set some goals
As with any other task, setting a goal should be the number 1 priority above all others. Having something mapped out is essential for progress.
If you don’t have your strategy’s goals written out, you’ll most likely be going round in circles. Preparation is key and must not be overlooked.
If you already have a plan in mind, set it in writing. Otherwise, team members who are helping you with social media won’t know what you want to accomplish.
What you may find useful is setting out a timeline. Here’s an example with regards to monthly goals:
- How many users do you expect to target within a month?
- What type of content do you need displayed?
- How many new subscribers do you hope to get?
- What is your budget for social media usage this month?
All these areas must be covered to keep your social media marketing on track. Also, if you’re super organized, weekly goals may also be added to keep a sharp eye on figures.
Maintain the content planning
Forming a visual content map is also a necessity when creating a social media strategy. When drawing out the schedule, make sure to include the following:
- Dates and times and which posts need to be published
- Prime time: moments when traffic notoriously increases
- Current trends which will spark audience interests
- Special dates/holidays so you can theme the content
You have to imagine yourself as a member of your target audience. What type of content would you love to see if you were a follower? Why would a certain tagline within your content suddenly spark the reader’s eye?
Content is often successful when it is creative and relevant to current trends. Therefore, a firm grip on the world’s current affairs is also a great advantage to use towards your social media strategy.
Sharing is caring
As much as you may enjoy holding the spotlight with your own posts, content sharing is core to any social media strategy.
By linking users to alternative content, you are building relationships with other companies or bloggers which may lead to an increased following.
For instance, if you were a vegan food blogger and there was another vegan food blogger out there posting similar content and enjoying similar activities, you should also start sharing that blogger’s content on your channels, making sure to tag them as well so they know that you’re sharing their stories.
By teaming up with a fellow blogger, you may both merge your traffic and simultaneously promote each other. Rather than trying to compete against similar pages, you can work together to benefit each other.
Of course, not everyone will be keen on this idea but some may well be! Plus, you may want to include different types of content on your channels to keep your audience interested. Here are the different kinds of content you can include:
- Blog posts and articles
- Inspirational quotes
- Promotions and freebies
- Quick tips
- Success stories and followers’ contributions
If you’re lacking any of these content, and you know a fellow blogger who could fill in the gap, do a share and swap. Teaming up has often been a key tactic with many bloggers and vloggers as it creates a bridge between the fan base of both parties.
Time and pace of posts
With regards to posting social media content, it is advised that you pay attention to each platform’s prime time so that you can gain full effect of the traffic.
Usually, for example, it is recommended to post within these time frames for each social media outlet:
- Facebook: 12-3pm or 8-9pm
- Twitter: 10am-6pm
- Pinterest: 5pm-12am, Saturday
- Instagram: 12-3pm or 8-10pm
As you can see, each platform has its own time frame. To get your own, make sure to analyze your own channels and see which times and days your audience is online.
For a successful social media strategy, you must always remember to schedule, plan and pace your content.
Here’s an infographic to give you a summary of a social media strategy that works.
The use of social media is so prevalent nowadays that you are doing your company a disservice if you’re not yet using it to market your small business.
Find out which platform your audience mostly hangs out in, plan a good social media strategy, and integrate it in your marketing campaign. Properly implemented, social media can improve your bottom line a lot.