Social Media

Turning Bad into Good: How To Handle Bad Reviews

Do you remember the last time you went to a restaurant without a recommendation? If you’re like me, it’s probably been a while. The fact is, people want the best if they’re going to be spending their money, and the most reliable way to know how good something is if you haven’t tried it before

Social Media

Advertising on Instagram for Beginners

The business world is a highly competitive space. As a business owner, you have to keep thinking of new ways to get your business “out there.” And there’s no better way to do so than by using social media. Now, I know what you’re thinking, “why re-invent the wheel when my marketing strategies have been

Social Media

Effective Ways to Communicate Your Brand With Social Media

We talk a lot about how social media is a great tool for marketing your products online, but the simple truth is that product marketing is only a small part of any marketing strategy. Communicating your brand—now that’s the hard part! Social media marketers make the whole thing sound so easy, as if you simply

Decide which social channels to be on
Social Media

Unique Ways to Promote a Business on Social Networks

After hours of researching, analysing and eventually creating original content to reach your marketing objectives, you’ve decided that there is no better place to promote your content than social media – where people spend up to 25% of their online time. More than 80 percent of marketers are already launching their content via social media.