Inspiration and MotivationMarketing and AdvertisementOnline Business Marketing TipsOnline Business StrategiesSocial Media Tips and Strategies

Goals & Plans for Every Startup Founder

Unfortunately, there is no magic manual for starting a new business. I know, if only there was, right? And there’s no such thing as overnight success stories… that’s all hidden hard work. And no, we are not trying to scare you away from becoming a startup founder. We just want to make sure you know

Online Business Strategies

Small Business vs. Big Challenges

First, we want to say kudos! If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be one of the most rewarding things you can do, and also quite terrifying. Growing a company can face a range of challenges. As a small business grows,

Online Business Marketing TipsOnline Business Strategies

The Do’s and Dont’s of Email Marketing

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.

Online Business Strategies

Convert Visitors to Loyal Customers in 7 Simple Steps

When it comes to your website, there are many things you need to do to keep it relevant and thriving. You have already launched a great website, and maybe you have even seen significant spikes in traffic. But are these visitors converting into loyal customers? If not, what gives? You want your website traffic metrics

Online Business StrategiesWeb Design Tips and Tricks

How to Choose the Perfect Domain Name in 2021

One important and stressful part of planning a website is choosing the domain name. Whether it’s for your new and exciting business endeavour or a portfolio of your personal work, picking a domain name at the beginning of your journey leaves you to think, am I making the right choice? We can all remember that

Online Business Marketing TipsOnline Business StrategiesWeb Design Tips and Tricks

Why Your Business Should Have A Blog In 2021

It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence. Your blog post doesn’t even need

Marketing and AdvertisementOnline Business Marketing TipsOnline Business Strategies

The Importance of Customer Reviews

Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.

Health and WellnessOnline Business Strategies

Five Ways the Pandemic Has Changed the Workplace Forever

It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to

Online Business Marketing TipsOnline Business StrategiesSocial Media Tips and Strategies

How You Can Leverage Social Commerce

Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site. The reason it’s so important to leverage social

Online Business Strategies

Six Ways to Reduce Churn in Your Online Business

Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them. Churn is when a customer starts using a business’s product or service, and for one reason or another, stops