Unfortunately, there is no magic manual for starting a new business. I know, if only there was, right? And there’s no such thing as overnight success stories… that’s all hidden hard work. And no, we are not trying to scare you away from becoming a startup founder. We just want to make sure you know
First, we want to say kudos! If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be one of the most rewarding things you can do, and also quite terrifying. Growing a company can face a range of challenges. As a small business grows,
It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.
When it comes to your website, there are many things you need to do to keep it relevant and thriving. You have already launched a great website, and maybe you have even seen significant spikes in traffic. But are these visitors converting into loyal customers? If not, what gives? You want your website traffic metrics
One important and stressful part of planning a website is choosing the domain name. Whether it’s for your new and exciting business endeavour or a portfolio of your personal work, picking a domain name at the beginning of your journey leaves you to think, am I making the right choice? We can all remember that
It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence. Your blog post doesn’t even need
Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.
It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to
Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site. The reason it’s so important to leverage social
Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them. Churn is when a customer starts using a business’s product or service, and for one reason or another, stops