Customer insights refer to the understanding of your customer base that you derive from data. This includes information about their demographics, likes and dislikes, what motivates them, and how they behave. You need to know what your customers want to create content or products that they will love. That’s where market research comes in. With
With the advent of eCommerce, marketing has taken quite a turn. New phrases like brand awareness and social media strategy are coming into play. eCommerce has taken the marketing world by storm, which means conventional advertising doesn’t work as effectively now. So, how do you keep your business alive in the current digital world? By
Cross-promotion is a marketing strategy that involves sharing similar content to promote a business’s products or services simultaneously on more than one social media platform. In the past, it was laborious for businesses to find new customers and grow their customer base because they were only limited to marketing offline. But with social media marketing
Online marketing can seem scary, especially for beginners. As a business owner, you probably have other things that aren’t internet-based services. It’s easy to feel like online marketing is the reserve of large corporations with big budgets and lots of time spent on social media. However, it doesn’t have to be that way! Online marketing
Small business marketing has come a long way in recent years, especially with the recent global pandemic fast-forwarding the digitization of retail stores. Gone are the days of print ads and word-of-mouth. Now, it’s all about how you can reach the most customers on a limited budget, and doing it online. The good news is,
[Updated and Reposted for 2022] We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when an individual chooses your product/company over any of your competition, every single time. It’s when customers don’t need to be marketed or persuaded to make the purchase; they will always choose
Every small business owner who has a website has come across the term Search Engine Optimization (SEO). Some of them may have tried to research SEO and quickly got overwhelmed by it, and others completely avoided it because they were too busy trying to grow their business. The truth is, every small business owner can
In 2022, anybody can be a small business owner. It sounds crazy, but it’s true. With access to the internet and an ai-powered website builder like Bookmark that can get you online, opportunities are endless for those looking to build their dream company. However, there are still a lot of roadblocks and barriers faced before entering the
It’s no surprise to see the eCommerce industry swiftly building up in the past 2 years. Online stores have grown faster than we’ve ever seen, across all industries. As we all know, this pandemic has made a drastic impact on every business, no matter the size. Because of this, new studies are showing that global
As business owners and startup founders, we can easily get worked up in all of the stress and excitement that is happening with our brand. Setting clear boundaries between work and personal life and knowing when to take time off for ourselves is crucial to avoiding burnout and helping maintain the same level of focus
Moneris is Canada’s largest
financial technology company that
specializes in payment processing.
