What’s the point of blogging? Many may ask what is the reason for blogging and of course, there are plenty. What we want to highlight today is the impact blogs have on small businesses and startups, and how they are used to help attract new customers! Creating content is huge for building and growing an
It’s quite clear through the pandemic that many small businesses have started trending, leading to high demand. Most of these businesses started from hobbies that now the world cannot live without! Hobby by definition is simply a passion or activity done regularly in someone’s pastime. Hobbies typically start from an idea, something that interests you
Two increasingly popular strategies to boost sales within your online business are the practice of Upselling and Cross-selling. Yet, many small businesses out there still are not fully sure what they are, or they may be under the impression that it’s a complicated strategy to implement with their website. Fortunately, that is not the case.
Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours? The majority of us have. And it’s not always because we needed or wanted the item. So, why? People always want what they can’t have. It’s human nature.
Unfortunately, there is no magic manual for starting a new business. I know, if only there was, right? And there’s no such thing as overnight success stories… that’s all hidden hard work. And no, we are not trying to scare you away from becoming a startup founder. We just want to make sure you know
It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.
It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence. Your blog post doesn’t even need
Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.
Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site. The reason it’s so important to leverage social
We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when a customer chooses your product/company over any of your competition, every single time. It’s when customers don’t need to be marketed or persuaded to make the purchase; they will always choose a certain brand regardless of