Inspiration and MotivationMarketing and AdvertisementOnline Business Marketing TipsOnline Business StrategiesSocial Media Tips and Strategies

Goals & Plans for Every Startup Founder

Unfortunately, there is no magic manual for starting a new business. I know, if only there was, right? And there’s no such thing as overnight success stories… that’s all hidden hard work. And no, we are not trying to scare you away from becoming a startup founder. We just want to make sure you know

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The Do’s and Dont’s of Email Marketing

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.

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Why Your Business Should Have A Blog In 2021

It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence. Your blog post doesn’t even need

Marketing and AdvertisementOnline Business Marketing TipsOnline Business Strategies

The Importance of Customer Reviews

Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers. Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews.

Online Business Marketing TipsOnline Business StrategiesSocial Media Tips and Strategies

How You Can Leverage Social Commerce

Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site. The reason it’s so important to leverage social

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Brand Loyalty 101: Turning Customers Into a Lifelong Community

We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when a customer chooses your product/company over any of your competition, every single time. It’s when customers don’t need to be marketed or persuaded to make the purchase; they will always choose a certain brand regardless of

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SMS Marketing: Texting Your Way To Success

SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate. Did you know that the average American looks at their phone 96 times per day? If you’re

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2021 Tips, Tricks, and Trends for Your Online Business

We did it! We made it through 2020. Congrats to everyone for overcoming one of the most challenging years. We’re optimistic 2021 will be filled with positivity and growth for your business and the world. A new year brings new challenges. Changes will have to be faced and choices will have to be made. There’s

Online Business Marketing Tips

Holiday Marketing and Promotions That Work in 2020

If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,

Online Business Marketing Tips

Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce

2020 has been the year of the layoff. In Europe, England has just announced another national lockdown while France, Germany, Belgium, and Ireland have shut down large portions of their societies. Meaning e-Commerce businesses are now in demand more than ever. All business owners need to be on high alert, because as worldwide COVID-19 cases