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A Complete Guide to Selling Online This Holiday Season (Free eBook)

Hello all small business owners, online sellers, and website owners alike! Over the past few weeks we have been dropping tons of holiday eCommerce tips, strategies, tricks, and information to help you find the success you deserve selling online this season. Now, we decided to wrap everything up into one complete eBook in order to

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Last Minute eCommerce Holiday Tips and Tricks

It’s the most beautiful time of the year unless you’re an eCommerce business owner scrambling to get everything ready for the holiday rush.  If you’re behind on your holiday preparations, don’t worry. There’s still a lot of time to get everything ready and prepare your business for the influx of holiday shoppers. This article will

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Holiday Marketing Strategies to Boost Online Sales

The holiday season is the busiest shopping time of the year. Store owners excitedly await the holiday season, as it comes with an opportunity to meet sales and revenue targets. However, store owners often wonder how they can divert the increased holiday shopping traffic to their storefronts. This article will answer this question. Targeted marketing

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Holiday Shipping Survival Guide for Small Business Owners

The following article is Featured Guest Post from eShipper, a one-stop shop for shipping born in Canada, giving small business owners access to the best shipping & fulfillment solutions.  Although it would seem natural to pour all your efforts into online promotions, giveaways, and incentives, holiday-themed webstore design, social media outreach, and email marketing campaigns

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How To Maximize Black Friday & Cyber Monday Sales Online in 2022

As the holidays approach, retailers begin to plan for their biggest sales of the year. For eCommerce businesses, this means preparing for a surge in online traffic and orders. You might think it’s early, but now is the perfect time to start prepping for the holiday rush. Every year, Black Friday and Cyber Monday bring

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Get Your Website Ready for the Holidays in 2022

Holidays! Those magical moments of the year when we are in celebration mode! And while we’re enjoying ourselves, we should also make our business website’s smile. People excitedly buy holiday essentials and presents during the holiday season, so spending increases. As a result, holiday sales provide the opportunity to hit your revenue targets. You can

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Every Business Owner Needs To Hear This

Entrepreneurs are the backbone of any economy. They provide jobs and generate revenue for the country. But what does it take for an entrepreneur to be successful in today’s competitive environment? In today’s blog post, we will discuss 3 numbers that every entrepreneur must know to have an edge in their business, and these include

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Grow Your Sales Online: An Updated Guide for Beginners

Today, we’re going to revisit an old topic with some fresh new insight. Running your own eCommerce site is quite challenging when first starting. The entire point of an eCommerce store is to make sales and boost revenue. Besides having quality products that people want to purchase, you want to ensure you pay attention to

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Six Pro Tips for Understanding Consumer Behavior

Understanding consumer behavior involves having a large and passionate audience, applying a compelling value proposition, and using unit economics so that you’re able to match each stage of the buyer’s journey with the product most relevant to their needs. By understanding the factors influencing consumer behavior, you can create products and marketing strategies that appeal

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How to Gain and Use Customer Insights

Customer insights refer to the understanding of your customer base that you derive from data. This includes information about their demographics, likes and dislikes, what motivates them, and how they behave.  You need to know what your customers want to create content or products that they will love. That’s where market research comes in.  With