The 4Ws and H of Building Your First Business Website
A website has become a must-have tool for home-based businesses, small business owners, and entrepreneurs. Indeed, anybody selling online products or services should have a website for their business.
Even if you own a brick and mortar business and not an online one, having a website is still important as it acts as an extension of your business card, providing potential customers with information about your brand, your business, and the type of products and services that you offer.
It is therefore important that your first business website should provide sufficient details regarding your products’ value and other details that will give your potential customers the confidence they need to buy what you are offering.
Many small businesses have benefited from well-designed business websites, as it enables customers to easily find them on Google.
Some entrepreneurs shy away from setting up a business website due to the cost and lack of technical expertise required. However, it should be noted that nowadays, building a website has never been easier.
The following are the five key steps to setting up your first business website.
1. Determine why you need a business website (Why)
The very first step in making a website is to determine its purpose.
This is critical, as it will inform all the other steps that you will apply towards getting a fully-fledged website.
Among the reasons why you may need the website include:
- to educate and inform potential and existing clients
- to provide a magnet for affiliate marketing business
- to position your brand and make direct sales to clients
- as a landing page for your business concern
- to create an eCommerce store, and
- as a point of interaction between the customers and your business.
Once you have your reason for the website, it will be easy for you to determine the exact strategy to employ in coming up with the right one. The purpose will determine the kind of website that you will design.
2. Determine the kind of logo you need (What)
Depending on what you want your brand to be, you need to come up with the appropriate logo if you do not have one already.
You can personally create the business logo yourself, or seek expert help in creating one. An artificial intelligence website dedicated to logo creation, Logojoy, can come in handy if you would like to do it yourself.
If you opt to get help, there are many resources available for this purpose. For example, you could visit 99designs.com or Fiverr.com to get a professional logo designer. Getting to know what your brand would ultimately be like is important in deciding on the logo colors and the design of the website.
3. Determine the appropriate platform for creating the website (Where)
This is an important step as it determines the quality you will get for your first business website.
There are many platforms that you can use to develop your website. Each option has its advantages and disadvantages, and it is important that you understand them before you settle on any one of them.
Your choice of the web design platform is best informed by the purpose of the website. Generally, you can take three routes in choosing the appropriate platform:
Do everything yourself
This is the best option, and also the least one chosen. The fact is that most of us don’t have the knowledge and skills to design our websites ourselves.
Outsource to professional web designers
Web design agencies are reputed for doing a thorough, professional job that mainly relies on their technical prowess and experience.
For the same reason, however, professional web design agencies are pricey. You may also never be independent of them, as you will have to consult them each time you want to make some changes and modifications on your website.
Use website builders
Finally, you can also opt to use website builders.
The Bookmark Website Builder, for example, uses Artificial Intelligence to create attractive and professional-looking websites for over 650 different types of businesses.
It offers a lot of convenience to business owners and entrepreneurs who are not so technical-savvy, it is very inexpensive which is an advantage to beginning entrepreneurs, and it also offers an eCommerce store.
Setting up a website on the Bookmark platform is fairly easy and takes only a matter of minutes.
4. Start editing and organizing your website (Who)
Once the decision for the appropriate platform is made, the next step is to ensure that the right content is made available for your first business website.
For this, you need the best articles, photos, videos, and designs on your website that speak effectively to your target audience.
Remember that it is meant to be a place where you can communicate with your customers, so you should be very purposeful and deliberate in its wording.
Choose content that resonates well with your customers. Equally important is the structure and organization of the website. Getting to understand the needs and preferences of your target audience helps you to cater for their needs as the website is being developed.
5. Generate traffic (How)
Know that for it to be effective as a marketing strategy, your website should generate traffic. There are many ways to go about this.
For example, you can ensure that the website is regularly updated with fresh, interesting content that will keep the customers coming back for more. Make their visit to your site worthwhile.
You can implement search engine optimization to get high organic traffic, and you can also use tested marketing channels like Google Adwords and Facebook ads.
Create a feedback system to ensure that customers share their experience once they visit the website. That way, you will be responsive to their needs each time you infuse new content.
It is equally important as well to ensure that the customers actually take the steps required for the website to generate you the desired income, like subscribing to your newsletter, clicking the “Buy Now” button, or whatever it is that you want the website to do.
Developing and designing your first business website is important if your business is to remain relevant, sustainable, and profitable.
With the above tips, you should be able to come up with a business website that appeals to your target audience and brings you what your goal as an entrepreneur should be: increased sales.