Small Business Marketing Tips: What is the Best Website Builder for SEO?
When creating a new website, you have three options: hire a web designer and developer, make it yourself, or use a website builder.
A lot of small business owners don’t have the big capital needed for option 1 nor the technical knowledge and skills for option 2. Thus, option 3, using a website builder, is usually the best choice especially if you’re just starting out.
The best website builder should be inexpensive, easy to use, provides a number of themes to choose from, and has the capacity for upgrading. It also needs to be SEO (search engine optimization) friendly so you can get your new site off at a good start.
Here’s what you need to know about getting the best website builder for your business.
Identify the Best Website Builders in the Market
Most web design platforms ensure that they utilize SEO practices on their sites because it is a competitive niche.
If you have a small business with a limited budget, you should consider using a site builder instead of hiring a developer who will create your website from scratch.
Website builders are affordable because you do not have to hire someone who understands coding. Moreover, it gives you the freedom to create functional websites in addition to customizing them depending on your needs. Here are the highest-ranking website builders nowadays.
If you want to launch a new site with a simple interface, Weebly is your best website builder. It has been available for over ten years and has an inbuilt content management system in addition to website statistics.
The free plan is the most suitable one for beginners while the premium plan is the one to go for if you are looking for more advanced features. The basic e-store falls under the free plan while the paid premium plan has an integrated sales and inventory management system.
Hosting in Weebly is free even when you have a custom domain.
If you want to create a single-page site, Strikingly is great. It allows you to create the page with a smooth flow, clean lines, and quality background images.
However, this site does not allow you to export your code or to change it at a later date. This means you will be stuck with the initial site forever or you might lose it altogether. Not even the most enthusiast coder can edit its CSS or HTML code. The builder lacks optimization.
Bookmark Website Builder
Bookmark uses a different (and quicker) approach to finding the starting point of your website.
This builder uses artificial intelligence to help you get over the most difficult part of creating a site — choosing a theme, picking out the elements best for your industry, and even importing photos and videos that are free to use.
Making a website has never been made easier with Bookmark’s AI. You sign up, enter the business industry you are in, and your website name (which you can change later on). The AI software will design you a first draft of a website that’s specific to your industry. If you like it, you can start editing it, e.g., replacing the texts, filling it out with content, or customizing the domain name.
If you don’t like it, you simply ask the AI to create another version until you find one that fully satisfies you.
Bookmark’s AI software makes even the most non-technical small business owner come up with a great-looking website within minutes. The templates are clean, uncluttered, and varied enough. The pages are easy on the eye and have drag-and-drop capacity.
Best of all, Bookmark’s templates have a responsive design. It fits any screen and looks great. It’s SEO friendly, too, saving you hundreds (if not thousands) of dollars that would have been charged by a web developer or an SEO expert.
Bottomline: If you don’t have the necessary skills and knowledge to make your own website from scratch, nor the big budget to hire a web developer, Bookmark is the best website builder for you.
How to Choose the Best Website Builder for SEO
When making a choice on which is the best SEO web platform for your business, there are certain factors that you need to consider. The tips below should help you in making the right choice.
How long the builder has been in the market
The builder’s age matters a lot since it signifies experience in meeting customer needs.
Weebly is a private company based in San Francisco and has been in the market since 2007. Strikingly was established in 2012. Relatively new, Bookmark was established in 2014 and best suitable for small business owners with no or little knowledge of website building.
The builder’s Google ranking
Before you choose the best website builder for you, you need to make sure it has good Google rankings. Ranking well on Google means they are not startups but rather services that have been around for years and users trust them.
The state of user numbers
Find out whether the number of users using a particular site builder is growing or not. If they remain constant, you need to ask yourself why. Is it because their users are unsatisfied with their services? Do they lack marketing know-how? In any case, that would be a red flag.
However, if the user base is steadily growing, it is a positive sign that the builder is trustworthy.
How to Know Which Builder Offers the Best SEO Features
When choosing the best website builder, you need to focus on the one that gives you the best SEO services. Here are some examples of SEO features that you should consider.
Headings. The builder should allow for the creation of a highly relevant header so that your visitor will not have to dig too hard trying to figure out what your website is all about.
Call to action. A good builder should have a call to action so that readers will know what to do when they arrive on your site. CTAs lead to a higher conversion rate.
Content. The Google search algorithm is changing at a fast rate, making it hard for website owners to keep up with its pace. Choose a builder that will allow you update your site regularly and fill it with relevant content that will help solve your visitors’ problems.
Before settling on a builder, test it first by using their free plan. All website builders have it. When you’re satisfied with their services, you can choose to upgrade to a premium plan, which would mean having your own domain, own hosting, and a dedicated support team, among others.
If you think that the builder is not giving you the features that you wanted for your website, feel free to transfer to another one. What’s important is that you get what you want for your website; after all, what’s the purpose of setting up a website if you can’t achieve your business goals with it?
Regardless of the website builder you choose, it is important to recognize that using a drag and drop builder is much cheaper than hiring a coder.