Digital Marketing 101: The Basics Of Social Media Marketing
For a small business owner, social media marketing provides the perfect platform to reach out to a wider audience.
Statistics show that there are billions of people active on social media. Even if you have a responsive website, but are not active on any social networking platform, you are missing out on a lot of potential clients.
However, although it is simple and almost free to use social media, some people do not know how to do it right. In fact, there are those who end up pushing away potential customers instead of convincing them to buy their products and services.
Here is what you can expect from social media platforms.
- A readily available audience
- Automated tools that take your messages directly to your potential customers
- Ability to customize your messages so that they only reach the intended audience
- A 24-hour communication service as long as you have an internet connection
To be sure of the best results when marketing anything through social media, always consider the following factors.
1. Know the difference between a fan page and a profile page
Some marketers get confused when using fan pages and profile pages. The fan page should be for your business while the profile page should be your personal social media account.
Although there may be similar communications between the two, you should keep them distinct from each other.
This also shows how professional you are. If you start posting personal messages on your fan page, you can be sure that your followers will not take you seriously and therefore, they will be less likely to buy from you.
2. Complete your profile
You should ensure that all the sections of your social media page are complete. From uploading a profile picture to completing your bio, everything should be well indicated. This sends out a message on how professional your service is.
Once your followers know that you are a person who believes in details, they will want to know more about you, and that is how you turn them into leads.
Adding links to your website, blog, and other external sources such as cloud hosted documents to your profile will also help you to get more customers.
3. Use pictures to market your brand
One of the best things about social media marketing is that there is no limit to the number of pictures that you can upload at any given time.
Use this opportunity to let your followers know what you have been up to.
Do not just upload your company logos and leave it at that, though. For example, you can share pictures from your previous conferences, meetings, and interactions with other customers.
You also can share pictures of the latest products just to let your customers to know what they can expect when they buy it.
4. Be human
The worst mistake that you can make as a digital marketer is to make your social media page appear as if a robot has been posting on it. If you just keep posting all the time, your followers will be tired of it.
You should be human by interacting with them and knowing what they have been up to. You can ask questions, create polls, and send out personalized messages.
In addition, you should respond to all their comments especially if they are about sensitive topics. If you ignore their posts and comments on your page, you will only be driving them away. Engagement is definitely key in social media marketing.
5. Connect to all your platforms
Connecting all your platforms can also help you to reach a wider audience. There are plug-ins and widgets that can help you to do this.
For instance, you can set it so that when you write a blog post, it shows on your social media page instantly, especially on Facebook and Twitter.
This will direct more readers to your blog and in the process, your chances of getting more customers will be increased.
In a nutshell, social media marketing can be rewarding if you know how to do it right.
You also should ensure that you posts content that your followers want to read and share. Once they start sharing it, your messages will reach even those who are not following you.
The more they share your social media posts, the higher the likelihood that some will visit your responsive website, and potential for more sales.