Small Business Tips: 5 Marketing Tasks For Entrepreneurs To Automate

Automating marketing tasks has become a major need for small business owners. Any website creator nowadays has seen the value of marketing automation.

However, this has brought about some mixed results. There are those who say that businesses cannot do without it given how much time they spend on social media tasks, for example, while others advise against automation without proper planning.

Another argument against automation is that it would make your messaging sound robotic and impersonal. The exchange would lack human engagement, emotion, authenticity, and personality.

With social media automation, there might not be a real connection with your customers, and people will see that.

On the other hand, automating marketing actions also has a lot of advantages, including:

  • Increased productivitySmall Business Tips: 5 Marketing Tasks For Entrepreneurs To Automate
  • Improved customer service
  • Reduced operational costs
  • Streamlined operations and easy monitoring.

The bottom line is that if you are a small business owner, automating marketing tasks is the best thing to do as long as you know how to do it right.

If you are not sure of the marketing tasks to automate, you should look at what the leading marketers are doing. You would not be able to automate everything, so the best thing to do is to focus on those processes that matter the most in your business.

Here are the top five suggested marketing tasks you can automate.

1. Customer Relations Management (CRM)

Any seasoned marketer, especially one that works for a small company, knows that a lot of time is lost on customer relations management. At every step of your marketing campaigns, you will be monitoring various factors just to ensure that you remain on good terms with your customers.

Sometimes, things get out of hand, and you just have to abandon or postpone your campaigns until your customers are satisfied with what you are doing. If you can find a software to take care of this, you can be sure that there will be a lot of time on your hands to take care of the other aspects that are equally important.

2. Lead capture and generation

automating marketing -- Lead capture and generationIf you set up your website to capture leads and get them on your mailing list, it will be much better than doing it manually.

You do not have to go through the pile of information available online looking for leads.

You also do not have to keep communicating with each one of the directly unless they have already become customers.

With such marketing tasks, you have to ensure that you do not miss the opportunity to get every potential customer that comes your way. Even though it is another thing altogether to turn these leads into regular customers, automation will at least help you to start from somewhere.

3. Emails and other communication channels

As your marketing campaigns gather momentum, you will start having a lot of customers and prospective ones to communicate to. You may find yourself receiving or sending out thousands of emails every week.

Naturally, such marketing tasks will wear you up. The best part is that simple software such as an auto-responder can help to do the bulk of the work on your behalf. You can set them to send out emails every day, every week, or at your convenience to anyone who joins your list. They also can send automated replies to certain inquiries.

4. Content curation for Automating Marketing

Curating content for your website shouldn’t be as time-consuming as it is now. Imagine the amount of information that is available out there. By the time you find something that you can share with your customers, it may already be too late.

However, automating marketing tasks like this is quite easy. You can set up online alerts that can tell you when there is a new piece of content about your marketing campaigns. You can set some parameters so that even just a mention of certain keywords will already let you know about the mention. At the end of the day, you only need to go through your emails every morning and decide what to share.

5. Coordination of marketing campaigns

Coordination of marketing campaignsIf you have multiple campaigns running simultaneously, you may want to find a way of coordinating them without having to work too hard.

You need to find tools that can help you to run all the campaigns from one location. This way, you can get feedback and respond to it without having to travel or switch to another website.

To be successful in the automating marketing tasks, you need to find the right tools. Whether you are thinking about offline applications or any cloud-based software, you have to make sure that they have the capacity to give you what you need.

It is also good to find custom applications so that you can tailor them according to your unique needs. There are many that you can choose from.

Automating marketing is a good business strategy nowadays, especially for small business owners. Even a website creator selling website templates would find automation a big help in their business.

This technology brings in new customers and does more business with existing ones. Even big companies are doing it now to make their marketing processes more efficient. Automation, if you know how to implement it, does bring down marketing costs and increase conversion.

Is it hard to automate marketing tasks? Not necessarily.

While some processes can indeed be complicated, you don’t need complex systems especially if you’re only running a small business.

What should be your topmost concern is to strategically think about which marketing processes you want to automate so that you can focus more on what you do best: producing goods (or services) that serve the people in your industry.

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