Bookmark Blog

The knowledge you need to build and grow your online presence


Online Business StrategiesWeb Design Tips and Tricks

How to Improve Your Conversion Rate with Copy and Design

Conversion rate optimization or CRO is an important marketing technique that helps improve website conversion rates. It is an iterative process that includes many different tactics. Copy and design are two of the most important aspects to focus on when implementing CRO tactics to help improve your website or eCommerce platform conversion rate. It is

Online Business StrategiesWeb Design Tips and Tricks

What’s New at Bookmark: August 2022

Hello Bookmark users! We’re back with another monthly recap. Check out our brand new icons We heard your feedback, and we have added a ton of brand new icons for your to display across your website. Icons can be used for a variety of different reasons on your site, some of the most popular reasons

Online Business Marketing TipsOnline Business Strategies

How to Gain and Use Customer Insights

Customer insights refer to the understanding of your customer base that you derive from data. This includes information about their demographics, likes and dislikes, what motivates them, and how they behave.  You need to know what your customers want to create content or products that they will love. That’s where market research comes in.  With

Marketing and AdvertisementOnline Business Marketing Tips

6 Free Marketing Tactics You Can Start Today

With the advent of eCommerce, marketing has taken quite a turn. New phrases like brand awareness and social media strategy are coming into play. eCommerce has taken the marketing world by storm, which means conventional advertising doesn’t work as effectively now. So, how do you keep your business alive in the current digital world? By

Marketing and AdvertisementOnline Business Marketing TipsOnline Business StrategiesSocial Media Tips and Strategies

Cross-Promotion on Social Media (And 4 Tips to Do It Effectively!)

Cross-promotion is a marketing strategy that involves sharing similar content to promote a business’s products or services simultaneously on more than one social media platform.  In the past, it was laborious for businesses to find new customers and grow their customer base because they were only limited to marketing offline.  But with social media marketing

Inspiration and MotivationOnline Business StrategiesWeb Design Tips and Tricks

What’s New at Bookmark: July 2022

Hello Bookmark users! We’re back with another monthly recap. Manage and delete your form submissions Have you ever hard the phrase, ‘communication is key’? Well, although it can sound cliché, it’s the truth – and it holds a lot of weight when it comes to small businesses and growing online. Having the ability to contact

Marketing and AdvertisementOnline Business Marketing TipsOnline Business Strategies

An Introduction to Online Marketing for Beginners

Online marketing can seem scary, especially for beginners. As a business owner, you probably have other things that aren’t internet-based services. It’s easy to feel like online marketing is the reserve of large corporations with big budgets and lots of time spent on social media. However, it doesn’t have to be that way!   Online marketing

Online Business StrategiesSocial Media Tips and Strategies

Getting Started as a Small Business on Instagram

There’s no doubt that Instagram is a powerful social media platform. With more than 800 million users, it’s a great place to share your brand with the world. But starting out as a small business on Instagram can be challenging. Knowing how to run your small business on Instagram is essential to your success. The

Inspiration and MotivationWeb Design Tips and Tricks

Design & Branding 101: Choosing the Right Colors for your Website

In today’s highly competitive landscape, business owners need to create a website, write high-quality content, and post content regularly. These elements are essential to building your brand’s foundation and setting up a strong marketing strategy… But to what end? You want to keep your brand on your target market’s radar so you can grow your website’s

Inspiration and MotivationOnline Business StrategiesWeb Design Tips and Tricks

What’s New at Bookmark: June 2022

Hello Bookmark users! We’re back with another monthly recap. Secure your account with Two-factor Authentication (2FA) We take online security seriously with your Bookmark website. Let’s face it, online passwords have been around since the beginning of the internet. However, it’s 2022, and nowadays it’s kind of crazy to think that passwords are still the