Bookmark Blog

The knowledge you need to build and grow your online presence


An Introduction to Online Marketing for Beginners

Online marketing can seem scary, especially for beginners. As a business owner, you probably have other things that aren’t internet-based services. It’s easy to feel like online marketing is the reserve of large corporations with big budgets and lots of time spent on social media. However, it doesn’t have to be that way!   Online marketing

Online Business StrategiesSocial Media Tips and Strategies

Getting Started as a Small Business on Instagram

There’s no doubt that Instagram is a powerful social media platform. With more than 800 million users, it’s a great place to share your brand with the world. But starting out as a small business on Instagram can be challenging. Knowing how to run your small business on Instagram is essential to your success. The

Inspiration and MotivationWeb Design Tips and Tricks

Design & Branding 101: Choosing the Right Colors for your Website

In today’s highly competitive landscape, business owners need to create a website, write high-quality content, and post content regularly. These elements are essential to building your brand’s foundation and setting up a strong marketing strategy… But to what end? You want to keep your brand on your target market’s radar so you can grow your website’s

Inspiration and MotivationOnline Business StrategiesWeb Design Tips and Tricks

What’s New at Bookmark: June 2022

Hello Bookmark users! We’re back with another monthly recap. Secure your account with Two-factor Authentication (2FA) We take online security seriously with your Bookmark website. Let’s face it, online passwords have been around since the beginning of the internet. However, it’s 2022, and nowadays it’s kind of crazy to think that passwords are still the

Marketing and AdvertisementOnline Business Marketing TipsWeb Design Tips and Tricks

5 Tips for Marketing Your Small Business in 2022

Small business marketing has come a long way in recent years, especially with the recent global pandemic fast-forwarding the digitization of retail stores. Gone are the days of print ads and word-of-mouth. Now, it’s all about how you can reach the most customers on a limited budget, and doing it online. The good news is,

Inspiration and MotivationOnline Business StrategiesWeb Design Tips and Tricks

The Difference Between UI and UX: A Complete Guide

As a small business owner, you already know how important it is to have an online presence. However, creating a website is just the beginning. If you’re going to convert customers, you need a superior functioning website that your visitors love to use. And one way to get this is by implementing strong a User Interface (UI)

Online Business Marketing TipsOnline Business Strategies

5 Strategies to Build and Maintain Brand Loyalty

[Updated and Reposted for 2022] We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when an individual chooses your product/company over any of your competition, every single time. It’s when customers don’t need to be marketed or persuaded to make the purchase; they will always choose

Health and WellnessOnline Business Strategies

Productivity Tips for Small Business Owners in 2022

May is Mental Health Awareness Month, and if there’s one thing every small business owner knows, it’s that running a company can be very overwhelming and stressful. At the end of the day, we can all get caught up in the obstacles we face in our journey towards our goals. The good news is that

Online Business StrategiesWeb Design Tips and Tricks

Add Automation to Your Online Store: Bookmark X Zapier

The word automation means a lot to us at Bookmark. As a company that prides itself on our cutting-edge Artificial Intelligence Design Assistant (AiDA), we know how amazing and limitless the potential of automation is in the eCommerce industry, and the world alike. Saving time and reducing stress are two of the biggest reasons that

Online Business StrategiesWeb Design Tips and Tricks

How to Stop Cart Abandonment: Advice for Online Store Owners

[Reposted and Updated for 2022] Cart abandonment (CA) is when a customer makes a cart or even starts a check out process for an online order but quits the process before completing the purchase.  There are a ton of reasons why some people may abandon a shopping cart. They could have been adding up multiple